Struggling to choose a travel blog niche? This post is for you. Read on!
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The first thing I asked myself when I started my travel blog was, should I have a niche? Coming in as a new blogger (amidst a pandemic nonetheless) I knew the days of generic “travel blog” were behind me.
If I wanted to stand out in the sea of thousands of travel bloggers I needed to know who I was speaking to, otherwise known as a niche.
Choosing one topic to write about as a multi-passionate person can be daunting. How do I know? Well, as an expat, travel, and London loving woman with a love for all things blogging and social media, let’s just say choosing my travel blog niche wasn’t easy!
But I eventually chose London travel, and haven’t looked back since. Now of course, having a travel blog niche doesn’t mean all your content has to fall under one category, but I’d say around 70% should focus on your niche.
So, if you’ve made it this far and are ready to find your footing in the world of travel blogging, here’s all the steps you need to take to choose your travel blog niche. Starting with these questions.
How do you travel?
Do you seek adventure and go off the beaten path? Are you a city wanderer? Are you a solo traveler? Do you like to travel for the food or the sights? Or both! How you travel is a huge indicator as to what your travel niche should be. And once you choose that, you can niche down even more!
For example, my favorite kind of travel is wandering cities (usually alone) and stumbling on gems across the way. So when I finally decided to choose London as my travel blog niche I knew content that focused on finding hidden gems and walking the city would be most authentic to my type of travel.
Because if what you write about strays too far away from what you actually enjoy doing when you travel, your readers will sniff it out in a heartbeat. Which leads me to my second point.
Who do you want to talk to?
Of course, if travel blogging is more than a hobby, you need to focus on providing value to your reader first. But your reader should also be someone you’d want to talk to as a friend!
When you’re describing your travels outside of your blog, who relates to you the most? In other words, who do you want to talk to?
Through my podcast, I realized I loved talking to people combining their career, goals, and business with travel. But when it came to starting my own blog, I decided to niche down even more.
I personally love talking to two types of women….
1) Women that love London and Europe travel
2) Women that are expats or thinking about living abroad
When I’m writing (and whether you fit that demographic or not) I’m always keeping that person in mind. Not only does it help my writing flow naturally, but it makes choosing what to write about 1000 times easier.
Let’s face it, a family of four or a middle-aged man probably won’t enjoy my guides to get the perfect Instagram shot outside Kynance Mews or a women’s packing list for London. But my audience eats this stuff up! And that’s because it feels like I’m talking directly to them, not a generic audience.
Lastly…
What could you write about for at least two years?
As my mentor Glo revealed, the average blogger lasts less than 6 months. And based on my own blogging research, it seems most blogging breakthroughs don’t take place for at least 1-2 years. This means whatever you’re writing about has to sustain you for that amount of time. And by that I mean, you have to actually want to write about it for two years!
How do you do that? Well, in my opinion it all comes back to passion.
Even though I’m a 4 year expat (and have posts dedicated to that) I knew I didn’t want to write 2 years of content on visas and moving abroad.
But as I was struggling to come up with my travel blog niche, I realized I had been talking about London to nearly every person I met for the past 5 years. Lightbulb!
Using these frameworks should definitely help you have a clearer idea of your travel blog niche. But, if you still find yourself stuck, I’ve rounded up 10 travel blog niche ideas to get your juices flowing!
- {Your Town/City} Travel
- {Continent} Travel
- Solo Female Travel
- Luxury Travel
- Budget Travel
- Traveling with a 9-5
- Food Travel
- Off-the-beaten path travel
- Road Trip Travel
- Travel Outfits & Fashion
And remember the perfect travel blog niche is the niche that feels right to you. Passion shows, especially in the blogging world. So whatever you’re writing about, don’t forget to make it true to you.
Happy travel blogging,
Did you like this post? If so be sure to check out How to Stop Comparing Yourself to Others on Social Media and Traveling Abroad for the First Time Since Lockdown: A Quick Guide
Hi! I love your instagram and have just discovered your blog and think I’m going to enjoy it just as much. I was wondering why you chose to build your own website instead of using something like wordpress which I see most people use. And also, do you still make money off of your blog with no ads (I haven’t seen any ads)? I hope you don’t mind me asking I am considering starting a blog myself and am so inspired by the layout you have on here!
Hi Aisha! Thanks, I really appreciate it! Something very confusing for new bloggers (and I’m still not sure why they don’t make this well-known) but wordpress.com different from wordpress.org which most bloggers use. If you ever want to monetize your blog I suggest going with wordpress.org from the start and buying a custom theme (email me for some recommends!). I could technically have ads now but waiting to reach 50k monthly sessions to join Mediavine which has the best payout for bloggers and won’t slow down my site! Feel free to DM or email me any other questions you have about your blog journey 🙂 – Candace x