Wondering what skills you’ll need as an influencer in 2023? I’ve got you covered! Here’s all the skills you’ll need to be successful as an influencer in 2023 — from an influencer.
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Hey lovelies! Welcome to 2023!
As an influencer, this has been a big year for me. I hit 10k followers on Instagram, (and now 100k!) wrote my first ebook, and founded my own meet-up group for women in London.
But I have a secret. Deep down I know exactly where all my success has come from this year.
All my success as an influencer has come from knowing and learning the skills it takes to become an influencer.
If you read my blog post on ‘Why Being an Influencer is a Real Job’ you’ll know there’s dozens of skills beyond just taking a pretty picture that an influencer needs to help them turn their brand and passion into a profitable side hustle or even a full-time career.
But like any profession, to continue to thrive you need to learn to be adaptable. Which is why today I’m breaking down the 5 most important skills you’ll need as an influencer in 2023. Let’s get into it!
The 5 Skills You Need to be an Influencer in 2023
1. Being Comfortable On-Camera
In 2023, gone are the days of faceless Instagram accounts with pretty pictures. People want to follow people. People who are themselves, who share their opinions, interests and passions by speaking to their audience, especially through video.
To be an influencer in 2023 means you need to start getting comfortable being in front of a camera. Not only will this make you more relatable and feel connected to your audience, but you can do a LOT more for your brand deal campaigns if it can include yourself on-camera in the content.
2. Editing Short-Form Videos
In 2021, video content picked up like a storm. With the pandemic redefining how we consume content and apps like Tik Tok taking over the internet, making video is an inescapable part of being an influencer now, and so is editing.
Thankfully it’s quite easy to get the hang of editing short-form video content. Especially with apps like InShot (that’s what I use).
Whether it be creating style haul videos or travel content — learning the art of trimming, transitions, hooks and timing is essential to being an influencer in 2023.
3. Time Management
Time management is essential for any profession, but when you’re an influencer, balancing creating content across multiple platforms, especially while working a 9-5 or in university — time management is one of the most important skills you can have.
Personally I LIVE by my content calendar, Trello board and daily planner. If I don’t map out my day, my goals, and what content I need to create and when I’ll feel lost, confused and won’t get nearly as much done.
Figure out what your best project management tools are (I personally love using my monthly content calendar and Trello boards for my daily to-do’s) and make a commitment to stick to them for 2023.
As you well know being consistent is the #1 thing that separates a hobbyist influencer from a professional one (and if you don’t please read Atomic Habits and The Compound Effect!).
By learning how to manage your time to create consistently you’ll be well on your way to hitting all your goals as an influencer this year.
4. Communication and Networking
Learning how to communicate is a non-negotiable skill for being an influencer in 2023.
Communicating with your audience and building content off their feedback as well as communicating with brands and PR agencies to complete campaigns on time is 100% necessary for your success.
You’ll also need to learn to network with other influencers and build relationships across your industry if you want to take your content creation serious.
5. SEO
SEO (Search Engine Optimization) is necessary for any online business, especially when you’re an influencer.
With the oversaturation of content creators (although I believe there’s enough room in this space for everyone to win) standing out is more important than ever. But what’s not often talked about in the influencer space is that one of the best ways to stand out is simply through using SEO.
When you learn how to do keyword research, make rich pins, and optimize all your profiles for search engines you’re automatically putting yourself ahead of the game as you’re making it instantly easier for people to find you and your brand online.
And that’s that! All the skills you need to be a successful influencer in 2023.
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READ MORE BLOGGING & INFLUENCER TIPS
• Being an Influencer is a Real Job (here’s why)
• Best Free Blogging Tools for Beginners (That Every Blogger Needs!)
• Best Cameras for Bloggers (from a Blogger!)
• How to Get 10k Followers on Instagram (the real way!)
